Saral Rozgar Job Card powered by Tech Mahindra

‘Saral Rozgar’ is a unique Mobile job marketplace that helps blue collared and entry level job seekers to connect mainstream employers anywhere in India via mobile in their own language in an affordable manner. 

Saral Rozgar is an inclusive and flexible innovation incubated at the mobility division of Tech Mahindra and is now a part of the Growth Factories.

As per CII only 14% of the 500 million Indian workforce accounts for the formal sector and the remaining 86% are part of the unorganized sector. Nearly 12 million people join the workforce every year. Over the next two decades, India is estimated to add 25% to the world’s workforce.

Saral Rozgar is targeted towards job-seekers who are below the graduate level. With the aim of reducing the socio-economic imbalance and bridging the digital divide, the objective was to create a common pool of jobs and job providers. In India, job seekers below the graduate level rely on unstructured sources to seek jobs. While the Central government’s ‘Make in India’ initiative aims to make India a manufacturing hub by 2020, and with the Digital India initiative in full stride, we at Tech Mahindra strive to bridge the communication gap between the blue collared job seeker and provider by creating a unique simple, easily accessible, and low-cost nation-wide mobile job marketplace. The service facilitates easy access to the plethora of jobs and candidates from anywhere in India via mobile.

Job-seekers can now easily access the service by buying the Saral Rozgar card for Rs. 50 and registering through a simple voice call, in the preferred language, by dialing 1860-180-1100 from anywhere in India. We also jobseekers to create their first ever resumes online and therefore, connecting them to potential corporate and mainstream employers.

Additionally, for employers, there is no structured database of blue-collared workforce.

Reaching out to potential job seekers in Tier II and Tier III cities is a challenge. And even if they do reach them, the cost of acquisition is high. SMEs or Entrepreneurs can visit our website,www.saralrozgar.com, short-list the required set of jobseekers, and can reach out to thousands of candidates with a single click; via SMS or via an out bound IVR call in the preferred regional languages of the job seekers. We also provide tools on the portal using which employers can create their own campaigns to reach out to job seekers.

On receiving these notifications, candidates connect with employers directly without any intermediaries involved.  By removing the involvement of any intermediaries, Saral Rozgar reduces the cost of hiring.

Saral Rozgar cards will be available in more than 1 lakh PoS outlets with the Telecom recharge retailers and Kirana stores across the country. Mobile customers across the country, especially in the semi-urban and rural parts can now easily subscribe to the service by buying the job card for an affordable price of Rs. 50 and availing the service for 60 days.

Saral Rozgar has been acclaimed by initiatives such as NYKS under the Ministry of Youth Affairs and Sports, the National Skill Development Corporation of India (NSDC), Govt. of India, DGET, Ministry of Labor and Employment, NIESBUD, Ministry of MSME and also engaged with IGNOU centres across the country to extend placement support to the students of entry level vocational training courses. Additionally, it has received several accolades from national and international bodies of repute for INNOVATION.

Saral Rozgar is one of its kind technology revolutions for India’s employment needs. It has a registered job seeker base of close to 2 million and reached 1.5 Lac job openings in February 2015. Tech Mahindra has successfully engaged job providers such as Godrej and Boyce, Whirlpool India, Bajaj Capital, Alstom Bharat Forge, Glaxosmithkline, Gain India, Mahindra Automotive and others. Saral Rozgar has also partnered with the e-governance CSC companies like SREI Sahaj, CMS Computers and Spice Safar for expanding the reach to the hinterlands. Partnerships have been extended with the skill development training partners of National Skill Development Corporation (NSDC), DGET, NIESBUD and IGNOU for engaging the trained youths to the entry level jobs.

Accolades for the offering:

·         mBillionth Award (2013) for m-Inclusion

·         Special Mention Award at Manthan Awards South Asia & Asia pacific (2012)

·         Aegis Graham Bell Award (2012) for “Innovative Value Added Services”

·         CMO Asia Award (2012) for “Best use of CSR Practices in IT Industry”

·         Rural Marketing Award 2012 for Innovative Ideas for Rural Development

·         5th National Telecom Award 2011

·         Mahindra Innovation Award 2010-11

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