‘Saral Rozgar’ is a unique Mobile job marketplace that helps
blue collared and entry level job seekers to connect mainstream employers
anywhere in India via mobile in their own language in an affordable
manner.
Saral Rozgar is an
inclusive and flexible innovation incubated at the mobility division of Tech
Mahindra and is now a part of the Growth Factories.
As per CII only 14% of the 500 million Indian workforce
accounts for the formal sector and the remaining 86% are part of the
unorganized sector. Nearly 12 million people join the workforce every year.
Over the next two decades, India is estimated to add 25% to the world’s
workforce.
Saral Rozgar is
targeted towards job-seekers who are below the graduate level. With the aim of
reducing the socio-economic imbalance and bridging the digital divide, the
objective was to create a common pool of jobs and job providers. In India, job
seekers below the graduate level rely on unstructured sources to seek jobs.
While the Central government’s ‘Make in India’ initiative aims to make India a
manufacturing hub by 2020, and with the Digital India initiative in full
stride, we at Tech Mahindra strive to bridge the communication gap between the
blue collared job seeker and provider by creating a unique simple, easily
accessible, and low-cost nation-wide mobile job marketplace. The service
facilitates easy access to the plethora of jobs and candidates from anywhere in
India via mobile.
Job-seekers can now
easily access the service by buying the Saral Rozgar card for Rs. 50 and
registering through a simple voice call, in the preferred language, by dialing 1860-180-1100 from anywhere in India. We also jobseekers to create their first ever
resumes online and therefore, connecting them to potential corporate and
mainstream employers.
Additionally, for
employers, there is no structured database of blue-collared workforce.
Reaching out to potential
job seekers in Tier II and Tier III cities is a challenge. And even if they do
reach them, the cost of acquisition is high. SMEs or Entrepreneurs can visit
our website,www.saralrozgar.com, short-list the required
set of jobseekers, and can reach out to thousands of candidates with a single
click; via SMS or via an out bound IVR call in the preferred regional languages
of the job seekers. We also provide tools on the portal using which employers
can create their own campaigns to reach out to job seekers.
On receiving these
notifications, candidates connect with employers directly without any
intermediaries involved. By removing the involvement of any
intermediaries, Saral Rozgar reduces the cost of hiring.
Saral Rozgar cards
will be available in more than 1 lakh PoS outlets with the Telecom recharge
retailers and Kirana stores across the country. Mobile customers across the
country, especially in the semi-urban and rural parts can now easily subscribe
to the service by buying the job card for an affordable price of Rs. 50 and
availing the service for 60 days.
Saral Rozgar has been
acclaimed by initiatives such as NYKS under the Ministry of Youth Affairs and
Sports, the National Skill Development Corporation of India (NSDC), Govt. of
India, DGET, Ministry of Labor and Employment, NIESBUD, Ministry of MSME and
also engaged with IGNOU centres across the country to extend placement support
to the students of entry level vocational training courses. Additionally, it
has received several accolades from national and international bodies of repute
for INNOVATION.
Saral Rozgar is one of
its kind technology revolutions for India’s employment needs. It has a
registered job seeker base of close to 2 million and reached 1.5 Lac job
openings in February 2015. Tech Mahindra has successfully engaged job providers
such as Godrej and Boyce, Whirlpool India, Bajaj Capital, Alstom Bharat
Forge, Glaxosmithkline, Gain India, Mahindra Automotive and others. Saral
Rozgar has also partnered with the e-governance CSC companies like SREI
Sahaj, CMS Computers and Spice Safar for expanding the reach to the
hinterlands. Partnerships have been extended with the skill development
training partners of National Skill Development Corporation (NSDC), DGET,
NIESBUD and IGNOU for engaging the trained youths to the entry level jobs.
Accolades for the
offering:
·
mBillionth Award
(2013) for m-Inclusion
·
Special Mention Award
at Manthan Awards South Asia & Asia pacific (2012)
·
Aegis Graham Bell
Award (2012) for “Innovative Value Added Services”
·
CMO Asia Award (2012)
for “Best use of CSR Practices in IT Industry”
·
Rural Marketing Award
2012 for Innovative Ideas for Rural Development
·
5th National Telecom
Award 2011
·
Mahindra Innovation
Award 2010-11
Wholesale Distributor : Trade Enquiries
Kuchhal Enterprises
1181 2nd floor Kucha Mahajani
Chandni Chowk Delhi-110006
011-23958552, 9891360555
ashishkg_2000@yahoo.com
